About Us

People are at the heart of all we create.

Home workout featuring a man using a medicine ball for a lunge exercise

Crafting Excellence

Personal training session where a coach and client discuss workout results

Evolving Together

Home workout featuring a man lifting dumbbells

Honesty at Heart

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Well-being Matters

Traversing Our Brand's Evolutionary Path.

We're confident our products will meet your needs because we're just like you. We aren't a bunch of fitness robots. We're a mix of fitness pros and beginners, ex-athletes, geeks, dog walkers, joggers, moms, dads, millennials, boomers, and more. We invite you to join us and enhance your fitness journey.
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Major products have been loved by over 20000 people.